Best White Label Local SEO Services for Marketing Agencies [2025 Review]
Jun 15, 2025
If you’re a marketing agency in 2025, there’s a good chance you’re looking for ways to grow revenue without stretching your internal team. One of the most profitable ways to scale is by offering Local SEO to your clients—without doing the work yourself. That’s where White Label Local SEO services come in.
In this guide, we review and compare the top white label Local SEO providers, based on service quality, transparency, pricing, support, and—most importantly—results for agencies.
🚀 Top Pick for 2025:
Smarktek
Website: smarktek.com
⭐ Why It’s #1
Smarktek is not just a service provider, it’s a strategic Local SEO partner for marketing agencies. Most white-label SEO providers just give you fulfillment. They do the work, send a report, and leave the rest to you.
Smarktek, however, goes a step further by helping agencies actually sell the service and close deals. This includes:
– 🎯 Pitch Decks or Sales Scripts for selling Local SEO to clients
– 📊 Case Studies by Industry to demonstrate real-world results
– 📥 Advise on creating the right service for your clients
– 📆 Onboarding support to help explain deliverables and timelines
– 🧠 Strategic consulting for how to position Local SEO in an agency’s offer stack
This means your agency partners can start selling from day 1, even if they’ve never offered SEO before.
✅ Key Features
Done-for-you GMB Optimization & Management
– 4 custom GMB posts per month
– Monthly growth & performance reports (white-label format)
– Local keyword research & competitor analysis
– Review strategy & review management
– Map embeds & Local Schema markup
– Expert strategy support & onboarding
💼 Who It’s For
– Solo agency owners looking to offer SEO fast
– Web design, PPC, or social media agencies wanting to increase MRR
– Agencies working with local businesses (law firms, dentists, roofers, etc.)
💬 What Agencies Say
«Since partnering with Smarktek, around 25% of our clients have adopted our local SEO service, and they’ve seen over 125% growth in Google Business contacts in just 4 months. Smarktek takes care of everything, from onboarding to monthly reporting, which saves our team a lot of time. The results are clear and easy for our clients to understand, making it simple to show real business impact. As head of operations, I’m confident that we’ll hit 75% adoption by year-end, and I’m fully on board with that growth.”
💰 Pricing
– Transparent one tier pricing
– No long-term contracts
– High gross margin for agencies
📈 Results
– 240% Increase in monthly calls from a Employment Law Firm in San Mateo in 5 months
– 2200% growth in calls from a Criminal Defense Lawyer in Redwood in 8 months
– 400% Increase in monthly calls from a Tenant Law Firm in San Francisco in 6 months
👉 Smarktek is the only provider that offers real performance data, sales enablement, and white-label support all in one.
🥈 SEOReseller
Website: seoreseller.com
✅ Key Features
– Local SEO packages with citation building
– White-label dashboard & reports
– GMB setup and optimization
– Add-on link building
Pros:
– Large service catalog including Local SEO
– API access and white-label dashboard
– Multiple pricing tiers
Cons:
– More generalized SEO
– Less personalized support for smaller agencies
Best For:
Larger agencies managing dozens of clients across SEO, PPC, and web design.
We made a blog specifically comparing Smarktek vs SEOreseller
🥉 The HOTH
Website: thehoth.com
✅ Key Features
– Predefined Local SEO packages (HOTH Local, HOTH Listings)
– Citation cleanup and building
– Basic GMB optimization
– Monthly reporting
Pros:
– Recognized name in the SEO reseller space
– Simple order-based system
– Variety of Local SEO packages
Cons:
– Workflow is productized, not strategic
– Limited customization
Best For:
Agencies looking for quick, productized services without strategic input.
We made an in-depth comparison between what Smarktek and the HOTH offer so you can better decide.
⚙️ DashClicks
Website: dashclicks.com
✅ Key Features
– Full white-label marketing platform
– Local SEO fulfillment + automation tools
– GMB optimization, citations, reviews
– Client dashboard + CRM integration
Pros:
– Great for agencies looking for automation
– Clean client portal interface
– Includes additional marketing tools
Cons:
– Less Local SEO focus, more generalist
– Not ideal for agencies wanting high-touch service
Best For:
Tech-savvy agencies who want everything under one roof.
⚙️ DashClicks
Website: web20ranker.com
✅ Key Features
– Advanced Local SEO campaigns
– GMB management, citations, backlinks
– Location page buildouts
– SEO roadmap included
Pros:
– Very detailed campaign structures
– White-label deliverables available
– Deep knowledge of Local SEO
Cons:
– Complex order process
– May be overwhelming for newer agencies
Best For:
Experienced SEO resellers wanting full control and technical execution.
🤝 White Label Local SEO Comparison Table
| Provider | Strategic Support | Custom GMB Posts | Reporting | Industry Experience | Best For | Price |
|---|---|---|---|---|---|---|
| Smarktek | ✅ Yes | ✅ 4/month | ✅ Full reports | ✅ Law, Dentists, Trades | All-size agencies | 250$ p/m |
| SEOReseller | ❌ No | ✅ Add-on | ✅ Yes | ❌ Generic SEO | Large agencies | starting at 499$ p/m |
| The HOTH | ❌ No | ✅ Productized | ✅ Basic | ❌ Generalist | Low-maintenance needs | 1 tier – 1000$ p/m + setup fee |
| DashClicks | ❌ No | ✅ Basic | ✅ Portal-based | ❌ Generalist | Tech-savvy small agencies | starting at 200$ p/m |
| Web 20 Ranker | ✅ Yes | ✅ Customizable | ✅ In-depth | ✅ Deep Local SEO | SEO-experienced agencies | starting at 459$ p/m |
🧠 Why White Label Local SEO Makes Sense in 2025
Agencies are under pressure to grow revenue while keeping overhead low. In-house teams require:
– Recruitment & training
– SOPs, tools, and reporting infrastructure
– Time and salary overhead
White label providers like Smarktek eliminate that. You sell the service under your brand—they do the work in the background. It’s the most scalable model for marketing agencies in 2025.
✅ Final Verdict
If you’re looking for the best white label Local SEO service in 2025, Smarktek is the top choice. With real case studies, performance-driven execution, and agency-first service, it offers everything needed to scale your Local SEO offering, without building it in-house.
Grow your Business with Smarktek
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